The rapid development of the global automotive industry, as well as consumer and automotive manufacturer of high demand for automotive products, electrical and electronic products for the automotive and its components provide a broad range of application markets. With the rapid rise of Chinas automobile industry booming and automotive electronics market, automotive electronics because of its enormous potential to attract the attention of many manufacturers, has been committed to promoting energy efficiency and innovative show on Semiconductor Electronics Show 2015 in Munich Shanghai its strengths in the field of automotive electronics, reflecting its positive intent Rio market.
    The exhibition Semiconductor live demonstration of its focus areas for automotive products and solutions, including a variety of automotive lighting solutions (pixels / matrix headlights, adaptive headlamp system, combination taillights, LED shunt, etc.), Powertrain (brushless motors for automotive pump, improve fuel efficiency, proprietary intelligent power module, car MOS pipe, etc.), for high-performance automotive and security 1080p high dynamic range (HDR) image sensor for mainstream and mandatory car mirror image sensors, and automotive battery short circuit level ESD protection module and enhance signal integrity common mode filters vehicle.
    According to vice president of sales for Greater China Xie Hongyu Semiconductor introduced Semiconductor is the worlds leading suppliers of top ten energy efficient silicon solutions, while in the automotive field is the worlds first image sensor, automotive electronics revenue has accounted ON more than 30% of total revenue, more emphasis on automotive electronics business than other semiconductor companies, also in this field has accumulated a lot of resources. Can provide reliable through AEC certified to meet the production device approval process (PPAP) energy-efficient automotive semiconductor products and solutions for the automotive lighting, automotive air conditioning, powertrain, safety and chassis, advanced driver assistance systems (ADAS), automotive networks, and other applications to help reduce emissions and improve fuel economy, enhanced lighting, security and vehicle network performance and reliability.
    In fact, ON offers a broad portfolio of products and solutions, ON only in the field of automotive lighting layout, but also in automotive body control, active safety field layout, and launched a number of mature programs.
    Lighting and power transmission obvious advantages
    Xie Hongyu revealed that in 2015, the market focused on the development of the field of Semiconductor lighting, body, powertrain and active safety in these areas. Especially in the field of lighting and power transmission obvious advantages, a variety of automotive lighting solutions are complete, high performance, Pixel / matrix headlamp, adaptive headlamp system, combination taillights, LED shunt, LED backlight and so on is widely used in the market.
    The senior manager of ON Semiconductors Automotive Solutions Engineering Center, Zhang Qing, pointed out that the future of the matrix LED headlamps program will become the mainstream in this field, ON forefront of the industry. ON Semiconductor has introduced a smart lighting solution, which is based NCV78723 / 703 (motherboard) + NCV78247 (pixel board) Specific works is the camera on the headlights will collect image information, to come across a vehicle for analysis, comparison of the car and opposite angle of the vehicle, a portion of the LED lamp beads closed, so drivers will not see the high beam of light across the vehicle, if the car across multiple ministry, the processor calculates the partial lighting area is closed, the opposite The driver will not see this car in the high beam. This is a complex system design, image acquisition and vehicles will need to compare the traveling position, and then control the lighting. The integration of LED lighting lighting and image processing program has been used in Europe to get the high-end car.
    In particular is worth sharing, ON has a very strong advantage in lighting and power transmission, AC motor areas in which the adaptive headlamp auto start-stop system is the worlds number one producer. Zhang Qing managers also believe that lighting will be the key differentiator automotive design factors, the next few years the Chinese automotive lighting market will have high growth, a key role in Chinas lighting market is the LED driver and stepper motor drives. 2015 Chinas total automobile lighting semiconductor market size $ 500 million, the annual compound growth rate of 15.2 percent, ON and have first-mover advantage, and make adequate preparations.
    In power systems, 2015 Chinese automotive powertrain semiconductor total market size of $ 1 billion, the annual compound growth rate of 13.4%. Vehicle power system includes the following applications: engine control, alternators, transmissions, hybrid electric vehicles. Chinese automotive power systems in the coming years there will be a high growth market. ON Semiconductor provides a broad range of brushless DC motor drive support vehicle electrification (oil pump), as well as for hybrid electric vehicle (HEV) high-voltage power supply modules traction IGBT, and has been active and innovative in order to provide greater value for our customers quality products .
    Actively expanding automotive image sensor market
    Automotive electronics market is another important focus is none other than non-active safety in this area, the image sensor is a very important and basic devices, ON Semiconductor has been expanding in recent years, the acquisition of some of the industrys leading image sensor manufacturers. February 27, 2011, ON Semiconductor to $ 31.4 million to complete the acquisition of Cypress CMOS Image Sensor Business Unit; April 30, 2014, ON Semiconductor to $ 5 million in cash to acquire the image sensor device manufacturers TRUESENSE Imaging; August 15, 2014, ON Semiconductor to $ 400 million acquisition of automotive and industrial market-leading supplier of high performance CMOS image sensor Aptina Imaging. Through a series of acquisitions, ON strengthened its technical reserves automotive and industrial sectors in the image sensor, this acquisition also gives a competitive advantage Semiconductor car image sensors, and now the ON Semiconductor is already the worlds number one automotive image sensor manufacturers.
    Mr. He Yuhui Semiconductor image sensor, senior technical manager, said the future of many automotive intelligent application will be associated with the image sensor, such as active safety, reverse image, and the image sensor panoramic images are relevant in this area has been Semiconductor ahead of the layout. Through a series of acquisitions and has accumulated over 2000 images related to IP. And always Semiconductor Engineering Center at the perfect solution to provide customers with better technical support, a lot of automotive electronic system solutions for its coverage is very broad, system-level solutions, the need to image sensors, algorithms, combined with the drive and automotive lighting control up in these areas, ON experienced, able to provide customers with complete solutions.
    It can be said, in terms of active safety car ONSMEI development momentum is strong, a series of image layout makes it also began to highlight business advantage in technology also has a deep accumulation, such as high dynamic range video, fish-eye correction, space Transform has accumulated its own core technologies to enhance the field of automotive electronics Semiconductor competitiveness.